About Skills Projects Experience Contact

Hi using technology, my name is

Omar Sallam .

I build things for the Graphic.

A multidisciplinary designer exploring the intersection of culture, emotion, and aesthetics, I explore the intersection of culture, emotion, and aesthetics to create visual systems that resonate. To me, design is more than just aesthetics; it's a tool to tell stories, navigate identities, and find the perfect balance between enduring values and constant change TechGlobal.

About Me

Hello! My name is Omar and I am a multidisciplinary designer exploring the intersection of culture, emotion, and aesthetics. My journey started with a fascination for how simple visual elements can shift emotions and define a brand's identity.

To me, design is a vital tool to tell stories, navigate identities, and find the perfect balance between enduring classic values and constant modern change. I specialize in Brand Identity Design and high-impact Social Media Content, creating cohesive visual systems that truly resonate.

Whether building a custom logo from scratch or directing a digital campaign, my ultimate focus remains the same: crafting memorable visual experiences that elevate businesses and connect with people on a deeper level.

Technical Skills

Design Disciplines

  • Brand Identity Design
  • Social Media Design
  • Typography & Layout
  • Vector Illustration
  • Visual Storytelling

Design Systems & Core

  • Color Theory & Composition
  • Logo Design Systems
  • Print & Packaging Design
  • Art Direction
  • UI Design Principles

Tools & Platforms

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Figma
  • Behance & Dribbble

Some Things I've Built

Volt Visual System

A complete, production-ready brand identity system designed for an eco-friendly electric mobility startup. Features an engineered typography system, fully scalable vector logo configurations, responsive color theory palettes, and an extensive digital packaging design layout.

  • Brand Guidelines
  • Adobe Illustrator
  • Vector Systems
  • Typography Grid
  • Packaging

Zenith Campaign Engine

A high-end social media campaign architecture built for a luxury watch brand launch. Focuses on premium digital product manipulation, advanced layout grid frameworks, unified typography setups, and a highly cohesive multi-platform aesthetic tailored for modern marketing.

  • Social Media Architecture
  • Photoshop Manipulation
  • Instagram Grid
  • Art Direction

Dusk to Dawn Asset Pack

Comprehensive brand design execution and visual asset architecture for a premium specialty coffee roastery. Balancing deeply grounded classic design principles with dynamic, modern layouts to establish a highly recognizable, lasting corporate identity system.

  • Asset Creation
  • Visual Strategy
  • Logo Blueprint
  • Corporate Identity
  • Core Systems

Where I've Worked

Senior Graphic Designer @ tochMedia

Jan 2025 - Present

  • Lead the creation of comprehensive brand identity systems, including typography, iconography, and complete visual guidelines for high-growth startups.
  • Direct and execute premium social media advertising campaigns, specializing in high-end photo manipulation and strategic, cohesive grid layouts.
  • Collaborate daily with content creators, copywriters, and front-end developers to ensure pixel-perfect visual delivery across all digital platforms.

Brand & Social Media Specialist @ Brand aid

Mar 2023 - Dec 2024

  • Designed high-converting visual assets and ad creatives for social media campaigns, driving a noticeable increase in audience engagement rates.
  • Managed the rebranding process for in-house products, ensuring a perfect balance between core classic values and modern packaging design.
  • Created dynamic presentation decks and layouts for marketing pitches and stakeholder reviews, maintaining strict brand consistency.

Junior Visual Designer @ tochmedia

Jun 2021 - Feb 2023

  • Assisted in drafting initial logo concepts, vector illustrations, and brand assets based on creative briefs and client specifications.
  • Crafted engaging, everyday social media graphics, stories, and layout grids for a diverse array of retail and food & beverage clients.
  • Developed basic UI design components and layouts using Figma, working closely with senior art directors to polish final design deliverable systems.

Services

Brand Identity Design

I craft complete visual identity systems from scratch, including logos, tailored color palettes, custom typography, and comprehensive brand guidelines that resonate.

Social Media & Advertising

Designing high-converting, premium visual content and campaigns for digital platforms. Focused on high-end image manipulation and cohesive, eye-catching grid layouts.

Art Direction & Consulting

Guiding brands on visual strategy, creative concepts, and design choices. Ensuring all assets maintain a perfect balance between enduring values and modern aesthetics.

Career Objective

"To leverage my deep expertise in brand identity and social media design to craft compelling visual stories that solve complex business challenges. I am driven by a passion for creating cultural, impactful, and cohesive design systems that resonate deeply with audiences. My goal is to collaborate with forward-thinking brands and creative teams to elevate their visual presence across all digital landscapes."

Get In Touch

Although I'm not currently looking for any new opportunities, my inbox is always open. Whether you have a question or just want to say hi, I'll try my best to get back to you!